The Italian motorcycle icon prepares for a massive birthday party at World Ducati Week 2026
Ducati is officially kicking off celebrations for its 100th anniversary, marking a century since the company was founded in Bologna on July 4th, 1926. The milestone will be celebrated with a special World Ducati Week at Misano World Circuit from July 3-5, 2026.
A Logo That Tells the Story
To mark the occasion, Ducati has unveiled a special Centenary logo designed entirely in-house at Borgo Panigale. The logo features the number "100" in Ducati's signature typeface, crossed by the iconic curve from the Ducati shield, which they say represents the thrill of leaning into corners that every rider knows.
The Italian tricolour flows beneath the dates 1926-2026, celebrating Ducati's unbreakable bond with its Bologna birthplace and probably where they still argue passionately about the perfect espresso blend during lunch breaks.
A Century Made of Seconds
The logo's tagline pays tribute to Ducati's racing DNA, those crucial seconds on the track that make the difference between winning and losing. But it also speaks to something deeper: the extraordinary moments shared by Ducatisti around the world, whether on track, on the road, or explaining to their partners why they "need" another Ducati.
The Ultimate Birthday Party
World Ducati Week 2026 promises to be the epic celebration. On Saturday, July 4th, exactly 100 years after that first day in 1926, the global Ducati family will gather at Misano to celebrate a century of passion, innovation, and Italian excellence.
Ducati promises this WDW will be unlike any other, embodying "the strength of a passion without boundaries." Translation: expect more red motorcycles in one place than you've ever seen, and enough Italian hand gestures to direct traffic across all of Europe.
From a small Bologna workshop to a global symbol of motorcycle excellence, not a bad century's work. We'll definitely be marking our calendars for what's sure to be an epic celebration.
Planning to join the party at Misano? Let us know in the comments but bring earplugs for all those dry clutches.